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Delate የሞባይል መተግበሪያ by Roberto M. Paura and Sofie Di Bartolomeo

Delate የሞባይል መተግበሪያ by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የሞባይል ቴክኖሎጂዎች፣ አፕሊኬሽኖች እና ሶፍትዌር ዲዛይን Competition Category.


ነሐስሞባይል· 2020

Delate የሞባይል መተግበሪያ

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

A' Design Award የነሐስ ሽልማት Winner in ሞባይል Category

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Colors

The Design

About Delate የሞባይል መተግበሪያ

ዴሌት በየደቂቃው የሚዘገይበት መድረክ ወደ ተከማች እና ወደ ተለያዩ ምርቶች እና አገልግሎቶች ቅናሾችን ለመድረስ የሚያገለግልበት መድረክ የሚሰጥ የመጀመሪያው መተግበሪያ ነው። መተግበሪያው የተጓዦችን ጉዞ ይከታተላል እና በባቡሩ ምክንያት የሚዘገዩትን ደቂቃዎች ያሰላል. ከተጠቃሚው ምንም አይነት ገባሪ እርምጃ ሳያስፈልገው ትርፍ የሚያቀርብ እና ምቾትን ወደ ጥቅም በመቀየር የእለት ተእለት አጠቃቀሙን የሚያበረታታ የሽልማት ስርዓት የሚያቀርብ ሊታወቅ የሚችል እና ግልጽ ንድፍ።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Delate የሞባይል መተግበሪያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Delate የሞባይል መተግበሪያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Delate የሞባይል መተግበሪያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging
iOS, Android.
Tags
Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology
The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge
We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research
We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration
Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration
Delate was launched in November 2019.
Operation Flow
Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members
Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits
Roberto Maurizio Paura

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