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Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2020

Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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The Design

About Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ

ቤ ኤር ዢያንግ አሥራ ሁለቱ ኮከብ ቆጠራዎች ለአዲስ የምርት ስም የተነደፈ የሱፍ አበባ ዘር ማሸጊያ ዲዛይን ነው። መያዣው ከቆርቆሮ (ቲንፕሌት) የተሠራ ሲሆን በውስጡ የፕላስቲክ ከረጢት ይዟል፣ ግራፊክሶቹም በአራት-ቀለም ህትመት ተዘጋጅተዋል። እያንዳንዱ ማሸጊያ 100 ሚሊሜትር ዲያሜትር እና 150 ሚሊሜትር ቁመት ይለካል። ምስሎቹ አሥራ ሁለቱን ኮከብ ቆጠራዎች ከሱፍ አበባ ጭብጦች ጋር ያዋህዳሉ። የኮከብ ቆጠራ ጭብጡ የተመረጠው በወጣቶች ዘንድ የታወቀ ጉዳይ በመሆኑ ነው። ዓላማውም ለአዲሱ የምርት ስም ልዩ ገጽታ መስጠት እና ወጣት ሸማቾችን መሳብ ነው።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Be Er Xiang Twelve Constellations የሱፍ አበባ ዘር ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging
Diameter: 100mm, height: 150mm
Tags
Twelve constellations, BE ER XIANG, packaging
Production Technology
Tinplate, plastic bag, four-color printing.
Design Challenge
Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research
A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration
In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration
The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members
Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits
Sun Linlin and Zhou Jingkuan, 2019

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