Mixed Reality ሆሎግራፊክ ተከላ by Aleksandr Volkov

Mixed Reality ሆሎግራፊክ ተከላ by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የዝግጅት እና ክስተት ዲዛይን Competition Category.

ብርዝግጅት· 2020

Mixed Reality ሆሎግራፊክ ተከላ

by Aleksandr Volkov

Client: Economiton

A' Design Award የብር ሽልማት Winner in ዝግጅት Category

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The Design

About Mixed Reality ሆሎግራፊክ ተከላ

ሚክስድ ሪያሊቲ የሚባለው በሞስኮ ከተማ የኃይል ስትራቴጂ ዙሪያ ለተዘጋጀ የኤግዚቢሽን ስታንድ የተፈጠረ ተግባቢ ሆሎግራፊክ ተከላ ነው። ተከላው በ Pepper's Ghost መርህ ላይ የተመሠረተ ሲሆን፣ በተጨማሪ ንብርብሮች ተስፋፍቷል። የLED የጀርባ ግድግዳ፣ ሦስት የወለል ፕሮጀክተሮች እና በጣሪያ የተጫኑ የLED መብራቶች ከሆሎግራፊክ ፎይል፣ መስተዋቶች እና ድምፅ ጋር በአንድ ላይ ይሠራሉ። እነማ ብርሃን እና ጥላ ለተከሉት ነገሮች ጠንካራ የመኖር ስሜት ይሰጣሉ። ጎብኚዎች በንክኪ ስክሪን ላይ አንድ ርዕስ ይመርጣሉ እና ምስሎች እና ግራፎች በአየር ውስጥ ሲታዩና ሲጠፉ ይመለከታሉ።

The Recognition

About the A' Design Award የብር ሽልማት

Mixed Reality ሆሎግራፊክ ተከላ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Mixed Reality ሆሎግራፊክ ተከላ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Mixed Reality ሆሎግራፊክ ተከላ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.