Fil هوية العلامة التجارية by Young Huale is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2020
Fil هوية العلامة التجارية
by Young Huale
Client: By-Enjoy
جائزة A' Design Award الفضية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #102155The Design
About Fil هوية العلامة التجارية
FIL هو نظام هوية بصرية لعلامة تجارية صُمّم لمتجر يبيع مجموعات المصممين وغيرها من المنتجات التصميمية. يعني الاسم FIL «الخط» بالفرنسية. ويمتد خط متواصل عبر منتصف الأحرف الثلاثة، فتغدو الفكرة الكامنة وراء العلامة مباشرة وظاهرة للعيان. ويمكن إطالة هذا الخط أو تقصيره، مما يتيح استخدام الشعار بأطوال مختلفة وفي مواضع متعددة مع الحفاظ على صورة موحّدة. وتُطبَّق الهوية على لافتات المتجر وبطاقات العمل والتغليف والقرطاسية وبطاقات الأسماء وحقائب اليد والمنتجات الورقية.
The Recognition
About the جائزة A' Design Award الفضية
Fil هوية العلامة التجارية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Fil هوية العلامة التجارية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وFil هوية العلامة التجارية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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