Ivy المقهى by Neda Mirani is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.

فضةالتصميم الداخلي· 2021

Ivy المقهى

by Neda Mirani

Client: Neda Mirani

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

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The Design

About Ivy المقهى

كانت معايير مثل الكفاءة الاقتصادية، والتنفيذ السريع، وخلق جو جديد في المدينة من تحديات التصميم المهمة التي يجب مراعاتها، لذلك تم اختيار التركيز على الموارد المتاحة في منطقة المشروع كنهج لحل المشكلات. الأصول التي يمكنها تلبية المتطلبات المذكورة أعلاه وكذلك تحسين جودة التصميم. هناك العديد من مصانع البلوك الأسمنتي في هذه المنطقة. مادة معيارية يمكنها تشكيل المشروع بجميع المعايير المقترحة. إلى جانب الملمس النقي واللون المحايد للكتلة، تم اختيار مكمل مثل Ivy والذي يلعب دورًا مهمًا في حيوية الفضاء.

The Recognition

About the جائزة A' Design Award الفضية

Ivy المقهى هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Ivy المقهى عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وIvy المقهى إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it.
Dimensions & Packaging: Total area is: 80 Sq. M.
Tags: cement block, ivy, cafe, Iran
Production Technology: It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Design Challenge: The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Research: In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Inspiration: What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
Project Duration: The project started in February 2020 and finished in July 2020 in Iran
Operation Flow: This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Team Members: Mohammadreza kohzadi
Image Credits: Photographer: Deed studio