Pop Modern Design منطقة طعام عالية التقنية by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.
برونزالتصميم الداخلي· 2021
Pop Modern Design منطقة طعام عالية التقنية
Client: Studio Tali Gotthilf
جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category
Verified Award Winner
Verify Award Status for #119863The Design
About Pop Modern Design منطقة طعام عالية التقنية
تجربة طعام فريدة ضمن بيئة عمل تقنية متقدمة في جنوب إسرائيل، توفر ملاذاً استرخائياً من ثقافة المكتب اليومية دون مغادرة المبنى. استُلهم موضوع التصميم من ثلاثة أساليب: فن البوب، آرت ديكو والحداثة، متحدةً في رسالة بصرية واحدة للترفيه. يتماشى تصميم هذا الفضاء مع قيم الشركة: الجرأة والحلم. يقود محور الحركة من المدخل الزائر إلى ممر بطول 40 متراً، محدد بالأرضية والسقف وتركيبات الإضاءة. كان الضوء الطبيعي عنصراً حيوياً أُخذ بعين الاعتبار.
The Recognition
About the جائزة A' Design Award البرونزية
Pop Modern Design منطقة طعام عالية التقنية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Pop Modern Design منطقة طعام عالية التقنية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Pop Modern Design منطقة طعام عالية التقنية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension. - Dimensions & Packaging
- 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
- Tags
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
- Production Technology
- Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
- Design Challenge
- The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas. - Research
- Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
- Inspiration
- The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements. - Project Duration
- The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
- Operation Flow
- Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
- Team Members
- Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications - Image Credits
- Photographer: Yanai Deitsch
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