Cuishan Intelligent Kitchen الهوية البصرية لمطعم

Press Kit

Unique Properties

This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.

Dimensions & Packaging

The project covers a total of 1770 square meters.

Tags

Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow

Production Technology

"Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.

Design Challenge

This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.

Research

As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.

Inspiration

This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.

Project Duration

The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.

Operation Flow

In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.

Patents

Copyrights belong to Zhang Pushui, 2019.

Image Credits

Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.