Precious Lives # رسم توضيحي لملصق by Yunjia Yang

Precious Lives # رسم توضيحي لملصق by Yunjia Yang is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

برونزالرسوم· 2022

Precious Lives # رسم توضيحي لملصق

by Yunjia Yang

Client: Northeastern University of China

جائزة A' Design Award البرونزية Winner in الرسوم Category

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Colors

The Design

About Precious Lives # رسم توضيحي لملصق

"أرواح ثمينة" هي سلسلة من ملصقات الخدمة العامة تتناول حماية الحياة البحرية. استُخدم حبل أحمر رفيع لرسم ملامح سلحفاة بحرية وقنديل بحر وحوت، حيث يلتف الحبل حول كل كائن ويعلّقه للتعبير عن الخطر الذي يهدد الحيوانات البحرية جرّاء النفايات المُلقاة في المحيط. رُسمت الأعمال التوضيحية باستخدام برمجيات التصميم المتجهي، وأُنتجت بتقنيات طباعة عالية المستوى، وتبلغ أبعاد كل لوحة مطبوعة 800 مليمتر × 800 مليمتر. وتهدف الصور ذات الطابع المبالغ فيه إلى لفت انتباه الجمهور إلى قضايا البيئة البحرية.

The Recognition

About the جائزة A' Design Award البرونزية

Precious Lives # رسم توضيحي لملصق هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Precious Lives # رسم توضيحي لملصق قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Precious Lives # رسم توضيحي لملصق الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
Dimensions & Packaging: TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
Tags: conservation, marine life, responsibility, environmental protection, survival, sustainable development
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
Research: This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
Inspiration: The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
Project Duration: The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Art Director: Huo Kai, designer:Yang Yunjia
Image Credits: Image #1 : Illustration Yang Yunjia, 2022.
Image #2 : Illustration Yang Yunjia, 2022.
Image #3 : Illustration Yang Yunjia, 2022.
Image #4 : Illustration Yang Yunjia, 2022.
Image #5 : Illustration Yang Yunjia, 2022.