Kaif Burger التصميم الداخلي لمطعم by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.
برونزالتصميم الداخلي· 2022
Kaif Burger التصميم الداخلي لمطعم
Client: Morgenstern
جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category
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The Design
About Kaif Burger التصميم الداخلي لمطعم
"كايف برجر" هو مطعم برجر يقع في الطابق الأرضي من مبنى تاريخي في وسط موسكو. تبلغ مساحة منطقة تناول الطعام 60 متراً مربعاً، ويصل ارتفاع السقف إلى 4 أمتار. وتعرض شاشات رقمية عملاقة تبلغ مساحتها الإجمالية 20 متراً مربعاً قائمة الطعام ومقاطع الفيديو الموسيقية. ويشكّل منضدة معدنية مشوّهة مربوطة بأحزمة رفع العنصر الفني الرئيسي في المكان. كما طُبعت على الجدار ورقة نقدية بقيمة مليون دولار باستخدام طابعة ثلاثية الأبعاد، وتعزز منشأة كبيرة من الفولاذ المقاوم للصدأ على هيئة علكة منفوخة الطابع الفني للمكان. أما الأرضية فمكسوة ببلاط التيرازو باللونين الرمادي والأبيض.
The Recognition
About the جائزة A' Design Award البرونزية
Kaif Burger التصميم الداخلي لمطعم هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Kaif Burger التصميم الداخلي لمطعم قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Kaif Burger التصميم الداخلي لمطعم الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
- Dimensions & Packaging
- Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
- Tags
- Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
- Production Technology
- The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
- Design Challenge
- The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
- Research
- The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
- Inspiration
- The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
- Project Duration
- The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media. - Operation Flow
- Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
- Patents
- Archpoint and Morgenstern
- Team Members
- Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
- Image Credits
- #1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov
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