Forshine Shenzhen جناح by Hong Wang is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الذهبية in عمارة المعارض التجارية والديكور الداخلي والعرض Competition Category.

ذهبالمعارض التجارية· 2023

Forshine Shenzhen جناح

by Hong Wang

Client: Zj Design Limited

جائزة A' Design Award الذهبية Winner in المعارض التجارية Category

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Colors

The Design

About Forshine Shenzhen جناح

يغطي جناح فورشاين شنتشن مساحة تبلغ حوالي 306 متر مربع، ويدمج هذا التصميم عناصر لونية وهندسية باستخدام بناء المساحة وجماليات المنتج لخلق جو يتوافق مع مساحة العلامة التجارية، حيوي وناضج في آن واحد. يستخدم التصميم الداخلي للمساحة اللون الرمادي كلون رئيسي، مع ألوان برتقالية دافئة تنتشر في المشهد بأكمله، مما يُبرز الحماس والدفء. تتجاوب الألوان المختلفة لأثاث العرض مع المساحة وتندمج معها لتحقيق جمالية متناغمة، وخلق جو تجربة مريح، بالإضافة إلى تشكيل مساحة علامة تجارية واضحة ومميزة.

The Recognition

About the جائزة A' Design Award الذهبية

Forshine Shenzhen جناح هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Forshine Shenzhen جناح اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Forshine Shenzhen جناح مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a pavilion space for FORSHINE at Shenzhen Home & Furniture Exhibition. With an area of 306 sqm, the design team wanted to create a new spatial structure within the framework of the building structure to build a richer field.
Dimensions & Packaging: The exhibition space has an area of approximately 306m².
Tags: Pavilion,Gray,Warm,Ceiling curves,Light
Production Technology: The showroom space also makes use of gardening techniques, setting the water feature inside to give the overall environment a proper sense of tranquility. The semi-permeable partition, the mirror reflection blurs the boundary of the whole field and overlaps with the "natural" spirit of the brand, which better accentuates the overall tone and atmosphere of the showroom.With the guidance of light and shadow and the gently floating surround passage into the exhibition area, the superposition of ceiling curves adds tension of light and shadow to the interior, superimposing the three-dimensional beauty of spatial sculpture.
Design Challenge: As a temporary space, the interior design uses curved shaped elements to add inclusiveness to the whole exhibition hall. In addition, the building blocks were prepared in advance to save time and cost for on-site construction and erection, and the façade of FORSHINE pavilion is composed of white composite panels and perforated panels, using simple lines to build a clean and sharp shape, while the black grid fabric makes the lights inside the building appear.
Research: As all the spaces of FORSHINE are concentrated in one volume, the interior space uses the circular shape as a link and guide in the air, forming an integral part with the building structure, creating an exploratory spatial form and a sense of rhythm, and becoming a medium of interaction between people and the exhibits. In order to create an immersive space experience and provide more possibilities for visitors to communicate with the showroom in depth, the layout uses a sunken area to create cohesion and a relaxed atmosphere, allowing the space to display its unique freedom with both enthusiasm and restraint.
Inspiration: In the design of the project, the design team incorporated staggered and cascading geometric elements, aiming to give the viewer a sense of freedom and movement without restraint. This extreme charm adds flair and style to the space while setting off its corporate brand with a sense of vitality.
Project Duration: This project is FORSHINE's exhibition space installed in Shenzhen Home & Furniture Exhibition. Completed design and construction in 2021.
Operation Flow: In constructing the space, the design creates a sense of rhythm and rhyme through the interplay of curved blocks, staggered spatial structure and color flow. The interlocking and iterative placement of semi-arc blocks connects different spaces, making the transition interesting and layered, and allowing the space planning to show the wireless possibilities.
Team Members: Hong Wang
Image Credits: ZJ DESIGN LIMITED