Daity Galaxy تغليف مشروبات الحلوى by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2024
Daity Galaxy تغليف مشروبات الحلوى
Client: Daity Galaxy
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #152018The Design
About Daity Galaxy تغليف مشروبات الحلوى
من الواضح أن هذه العبوة مصممة للأطفال. التناغم بين التصاميم بنكهاتها المختلفة واضح. جميعها تمتلك إيقاعاً بألوان جميلة ومصممة وفقاً لنمط متناسق، حيث يُرفع شعر الشخصيات بطريقة مختلفة لتركيز الانتباه على اسم ونوع الحلوى. في هذا التصميم، ولجذب المزيد من الانتباه إلى التغليف، تُستخدم شخصيات خيالية وطفولية منفذة بتقنية الألوان المائية في الجزء التوضيحي.
The Recognition
About the جائزة A' Design Award الحديدية
Daity Galaxy تغليف مشروبات الحلوى هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Daity Galaxy تغليف مشروبات الحلوى إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Daity Galaxy تغليف مشروبات الحلوى بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert. - Dimensions & Packaging
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep - Tags
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design - Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now.
- Operation Flow
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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