Big N Ben عبوات الآيس كريم by Mohsen Koofiani

Big N Ben عبوات الآيس كريم by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2024

Big N Ben عبوات الآيس كريم

by Mohsen Koofiani

Client: Big N Ben

جائزة A' Design Award الحديدية Winner in التغليف Category

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Colors

The Design

About Big N Ben عبوات الآيس كريم

يتميز هذا التصميم بألوان لافتة للنظر. استخدام أنماط التصميم الكلاسيكية والألوان المختلفة والشخصيات الإنجليزية المعروفة، المُصورة بأسلوب بسيط، حيث لكل منها قصص مختلفة لترويها، من بين سمات مجموعة التصاميم هذه. وكأن الشخصيات تروي حكاية وتبحث عن شيء ما. التصاميم صُممت بطريقة تمثل اسم العلامة التجارية وبلدها. وبجانب العبوة، يتم عرض نوع المنتج ومحتوياته بشكل مباشر.

The Recognition

About the جائزة A' Design Award الحديدية

Big N Ben عبوات الآيس كريم هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Big N Ben عبوات الآيس كريم إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Big N Ben عبوات الآيس كريم بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani