Jingting Mountain Scenic Area الهوية التجارية by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2024
Jingting Mountain Scenic Area الهوية التجارية
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
جائزة A' Design Award البرونزية Winner in الرسوم Category
Verified Award Winner
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About Jingting Mountain Scenic Area الهوية التجارية
منطقة جبل جينغتينغ السياحية هي هوية بصرية صُمّمت لواحدة من أبرز المناطق السياحية والحدائق الوطنية الحرجية في مقاطعة آنهوي بالصين. تقوم الهوية على فكرة استكشاف الثقافة عبر فن الرسم، بحيث تبدو الزيارة وكأنها تجوال داخل لوحة مخطوطة صينية. وقد استُلهمت اللغة البصرية من مناظر الجبال وأشكال الأجنحة المعمارية والغيوم الساكنة والكراكي البرية، إضافة إلى الخمر الأبيض المحلي والشاي الأخضر. وتدعم ستة عناصر رسومية مساعدة العلامة الرئيسية، ويمكن توظيفها في سياقات متعددة. ويحل هذا التصميم محل صورة سابقة كانت محدودة الجاذبية، كما يتلاءم مع الوسائط الرقمية.
The Recognition
About the جائزة A' Design Award البرونزية
Jingting Mountain Scenic Area الهوية التجارية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Jingting Mountain Scenic Area الهوية التجارية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Jingting Mountain Scenic Area الهوية التجارية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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