Teli Tiee **مشغّل القصص** by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الحديدية in تصميم منتجات الأطفال والرضع Competition Category.
حديدمنتجات الأطفال· 2025
Teli Tiee **مشغّل القصص**
by Leijing Zhou
Client: Zhejiang University
جائزة A' Design Award الحديدية Winner in منتجات الأطفال Category
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- Verified Award Winner
- Verify Award Status for #172605
The Design
About Teli Tiee **مشغّل القصص**
"تيلي تي" هو مشغّل قصص مصمَّم لتعزيز التفاعل بين الأطفال وكبار السن. تُوضع ثلاثة أنواع من مكعبات عناصر القصة داخل مجرى مخصص، فيستشعر الجهاز كل تركيبة منها ويشغّل القصة المطابقة لها. ويُحرَّك ذراع إلى اليمين لتغيير القصة، وإلى اليسار لتسجيل قصة جديدة. تُعالَج القصص المسجَّلة بواسطة الذكاء الاصطناعي وتتحوّل إلى قصص مصوَّرة يمكن مشاركتها. صُنع الهيكل من البلاستيك والخشب، ويتضمن تقنية الاتصال قريب المدى والبلوتوث وشاشة إلكترونية.
The Recognition
About the جائزة A' Design Award الحديدية
Teli Tiee **مشغّل القصص** هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Teli Tiee **مشغّل القصص** إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Teli Tiee **مشغّل القصص** بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing. - Dimensions & Packaging
- 300mm*180mm*184mm
- Tags
- Inter-generational interaction, Story player, Emotional design
- Production Technology
- The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
- Design Challenge
- The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
- Research
- The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
- Inspiration
- In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
- Project Duration
- The project started in April 2023 in China and finished in August 2023 in China
- Operation Flow
- When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
- Team Members
- Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang
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