Goodbikes حملة ذات أثر اجتماعي by Squared is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الحديدية in التصميم الاجتماعي Competition Category.
حديداجتماعي· 2025
Goodbikes حملة ذات أثر اجتماعي
by Squared
Client: Desert & Ocean Coworking
جائزة A' Design Award الحديدية Winner in اجتماعي Category
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The Design
About Goodbikes حملة ذات أثر اجتماعي
"جودبايكس" (Goodbikes) حملة ذات أثر اجتماعي تُحوّل السياحة إلى دعم للمجتمع المحلي في مدينة سواكوبموند بناميبيا. يشتري الزوار الدراجات الهوائية بأسعار خاصة، ويستخدمونها طوال فترة إقامتهم، ثم يتبرعون بها قبل مغادرتهم. تُصلَّح الدراجات المُتبرَّع بها في ورش الإصلاح المحلية، ثم تُمنح للسكان الذين يحتاجون إلى وسيلة تنقل للعمل والتعليم والخدمات اليومية. وتُدار الحملة بالتعاون مع الشركات المحلية والبلدية. وتعتمد الهوية البصرية على رسوم جريئة ومقتضبة تُطبَّق على الملصقات والنشرات والستيكرات ولوحات الدراجات المعدنية والقواعد وأشكال المحتوى الرقمي.
The Recognition
About the جائزة A' Design Award الحديدية
Goodbikes حملة ذات أثر اجتماعي هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Goodbikes حملة ذات أثر اجتماعي إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Goodbikes حملة ذات أثر اجتماعي بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change.
- Dimensions & Packaging
- Goodbikes features a full-range print communication system, including posters, flyers, and eco-friendly stickers. Custom metal bike plates serve as durable identification tags for donated bikes. Branded coasters are placed in cafés around town to boost awareness. The digital campaign includes website assets, social media content, and motion graphics optimized for engagement across platforms.
- Tags
- social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign
- Production Technology
- Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability.
- Design Challenge
- The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process.
- Research
- Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund.
Objective: Improve local transportation access via sustainable solutions.
Methodology: Interviews, surveys, and observational studies.
Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses.
Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits. - Inspiration
- Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change.
- Project Duration
- Started in June 2024 and ongoing.
- Operation Flow
- Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward.
- Team Members
- Creative Director: Yana Okoliyska
Marketing & Strategy Director: Marina Varlyakova
Digital Growth Strategist: Nikola Ivanov
Graphic Designer: Desi Todorova - Image Credits
- Creative Director - Yana Okoliyska
Marketing & Strategy Director - Marina Varlyakova
Digital Growth Strategist - Nikola Ivanov
Graphic Designer - Desi Todorova
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