Foam of Desire تصميم الأزياء by Kaiqi Zhang

Foam of Desire تصميم الأزياء by Kaiqi Zhang is a highly esteemed winner of the very prestigious 2026 جائزة A' Design Award البرونزية in تصميم الأزياء التراثية والتنكرية Competition Category.

برونزتصميم الأزياء التراثية· 2026

Foam of Desire تصميم الأزياء

by Kaiqi Zhang

جائزة A' Design Award البرونزية Winner in تصميم الأزياء التراثية Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Foam of Desire تصميم الأزياء

يستند هذا العمل إلى نقدٍ للرغبات والفراغ اللذين يُعرّفان النزعة الاستهلاكية الحديثة، إذ يستخدم تصميم الملابس لاستجواب الاغتراب المتفشي داخل الثروة المادية. فهو يُعيد تصور أزياء النبلاء في القرن السابع عشر، مُشكّلاً قماشًا قابلاً للتطويع في صورة ظلية فاتنة تُحاكي جسدًا التهمته الرغبات. وتُحدث لوحة ألوان من الأزرق الفيروزي، المتنافر مع الوردي الحلو والأخضر المائل إلى الأصفر المريض، تأثيرًا جذابًا في ظاهره ومُقلقًا في عمقه. ويدعو هذا التوتر المشاهدين إلى التأمل في طبيعة الرغبات.

The Recognition

About the جائزة A' Design Award البرونزية

Foam of Desire تصميم الأزياء هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Foam of Desire تصميم الأزياء قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Foam of Desire تصميم الأزياء الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Epicure Mammon from The Alchemist, this piece reimagines European aristocratic attire from the 17th century to question the concept of decadent luxury. Using a specially engineered moldable fabric, the garment swells into a bloated silhouette reminiscent of bubbles, evoking bodies consumed by desires. Vivid turquoise blue and pink create a visual allure that is both jarring and seductive, with a sugary quality that prompts viewers to reflect on overconsumption and inner emptiness.
Dimensions & Packaging: approximately 175 centimeters high, 140 centimeters wide and 80 centimeters deep
Tags: Clothing Design, Materializing Desires, Material Experimentation, Visual Metaphor, Irregular Forms, Visual Tension
Production Technology: A specially engineered moldable fabric, adhesive when wet, allows for intuitive hand sculpting of volumetric forms. By laminating foam into the fabric and injecting air, this approach creates irregular organic bubbles with a unique hybrid texture, which is both translucent and semi rigid. When illuminated, these forms look like a second skin, materializing the concept of internal collapse festering beneath a surface of opulence.
Design Challenge: The key challenge was to lead viewers from visual seduction to psychological unease, and the answer lay in color use. A rational turquoise blue base is invaded by lush pink accents that embody swelling desires, while traces of sickly yellowish green underneath hint at decay and exposure. The contrast between high saturation and low brightness, paired with matte and pearly finishes, creates a tension between a sweet appearance and hidden unease, turning initial allure into disquieting reflection.
Research: This work critiques the consumerist era by framing its core maladies: swelling desires and inner voids. Using the structure of seventeenth century aristocratic attire, the piece presents bloated, bubble like forms that symbolize a body consumed by insatiable desires. Jarring color combinations then guide viewers from visual seduction to psychological disquiet, ultimately revealing the spiritual barrenness hidden behind a luxurious facade.
Inspiration: This piece takes its cue from Epicure Mammon, an embodiment of insatiable desires in the play The Alchemist. It deconstructs the symbolic language of seventeenth century aristocratic attire to pose a question about beauty in excess. Each element becomes a visual narrative around the body, speaking of desires that swell, promises that prove false, and the inescapable reality of decay.
Project Duration: The project commenced in October 2023 in London, United Kingdom. The initial toile was completed in December 2023, and the project concluded in March 2024 with the completion of the final garment.
Operation Flow: This work redefines clothing from a mere covering for the body into an aggressive entity that devours it. The doublet, with its dramatically exaggerated chest and shoulders, achieves a swollen, voluptuous contour that makes inner desires visibly manifest in the flesh. The asymmetrically reshaped ruff collar, when illuminated, casts an encircling shadow, mirroring the confinement in a prison built from greed and vanity.
Team Members: Kaiqi Zhang