InterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية by Mateus Matos Montenegro

InterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

فضةالرسوم· 2020

InterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية

by Mateus Matos Montenegro

Client: InterBrasil

جائزة A' Design Award الفضية Winner in الرسوم Category

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Verified Award Winner

Verify Award Status for #86886

عرض الأعمال Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية

كان مصدر إلهام إعادة التفكير في العلامة التجارية وإعادة تصميمها التغييرات في التحديث والتكامل في ثقافة الشركة. لم يعد تصميم القلب خارجًا عن العلامة التجارية ، مما يلهم الشراكة داخليًا مع الموظفين ، ولكن أيضًا مع العملاء. اتحاد متكامل بين الفوائد والالتزام وجودة الخدمة. من الشكل إلى الألوان ، دمج التصميم الجديد القلب في الحرف B والصليب الصحي في الحرف T. القلب.

The Recognition

About the جائزة A' Design Award الفضية

InterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون InterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وInterBrasil Logotype Redesign إعادة تصميم هوية العلامة التجارية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro