MAU Vegas 2019 حدث by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الحديدية in تصميم الإعلان والتسويق والاتصال Competition Category.

حديدالإعلان· 2020

MAU Vegas 2019 حدث

by Shreya Gulati

Client: Houndstooth

جائزة A' Design Award الحديدية Winner in الإعلان Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 حدث

Mobile Apps Unlocked أو MAU Vegas هو حدث تطبيقات الأجهزة المحمولة الرائد في العالم. يجذب أكبر العلامات التجارية من وادي السيليكون بما في ذلك Spotify و Tinder و Lyft و Bumble و MailChimp على سبيل المثال لا الحصر. تم تكليف Houndstooth بمهمة وضع تصور وتصميم وتنفيذ المظهر المرئي للحدث بالكامل والحضور الرقمي لعام 2019. وبينما يحاول حدث تجاوز الحدود في مجال التكنولوجيا ، فقد صمموا نظامًا يمكن أن يمثل ذلك من خلال المرئيات وتشرب الجمهور في التجربة بشكل كلي.

The Recognition

About the جائزة A' Design Award الحديدية

MAU Vegas 2019 حدث هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون MAU Vegas 2019 حدث إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى MAU Vegas 2019 حدث بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap