Texts From Graphics كتاب by Reset Co. is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الحديدية in تصميم المطبوعات والوسائط المنشورة Competition Category.

حديدالمطبوعات· 2020

Texts From Graphics كتاب

by Reset Co.

Client: Reset Co.

جائزة A' Design Award الحديدية Winner in المطبوعات Category

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Verified Award Winner

Verify Award Status for #88219

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Colors

The Design

About Texts From Graphics كتاب

"نصوص من الجرافيك" هو كتاب يضم مقالات كتبها أساتذة التصميم الجرافيكي في أحد البرامج الجامعية في المكسيك. تعبّر هذه المقالات عن أفكار وهواجس تتعلق بالتصميم. وقد جرى تطوير نظام أيقوني لتبسيط المفاهيم المعقدة التي تناقشها النصوص، حيث تتغير مجموعة الأيقونات مع كل فصل. ويعمل التسلسل الهرمي واختيار المحارف الطباعية والتكوين على إبراز الرسائل الرئيسية ودعم قراءة سلسة وخفيفة. طُبع الكتاب بالأبيض والأسود على ورق البوند، وخيطت ملازمه ثم غُلّف بأغلفة صلبة مشطبة بالورنيش، مما أبقى تكاليف الإنتاج منخفضة مع ضمان المتانة.

The Recognition

About the جائزة A' Design Award الحديدية

Texts From Graphics كتاب هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Texts From Graphics كتاب إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Texts From Graphics كتاب بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018