Lada 2050 كتاب فني by Anna Kravchenko is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award البرونزية in تصميم المطبوعات والوسائط المنشورة Competition Category.

برونزالمطبوعات· 2020

Lada 2050 كتاب فني

by Anna Kravchenko

Client: Moscow Polytech

جائزة A' Design Award البرونزية Winner in المطبوعات Category

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Colors

The Design

About Lada 2050 كتاب فني

"لادا 2050" كتاب فني يعرض نتائج مسابقة طلابية دولية حول مستقبل التنقل. يقع الكتاب في 264 صفحة بقياس 265 × 235 مليمترًا، مع طيّات داخلية، ويتميز غلافه بتغليف مطفأ اللمعان. ويقود القارئَ عبر المحتوى نظامُ إشارات مستوحى من ثلاثة أوجه لمكعب، ترمز إلى ثلاث مدارس تصميم. وتفصل صفحاتُ العناوين الفرعية بهيئة فواصل كتب بين الفرق الستة. وتُعرض الرسوم التخطيطية والرسوم التوضيحية ومراحل النمذجة بترتيبها المتسلسل. أما نظام الألوان فيتبع لون طراز المركبة المتأهلة إلى النهائي.

The Recognition

About the جائزة A' Design Award البرونزية

Lada 2050 كتاب فني هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Lada 2050 كتاب فني قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Lada 2050 كتاب فني الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimensions & Packaging: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Tags: future vision, mobility, vehicle, artbook, design school, Lada
Production Technology: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Design Challenge: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Research: The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiration: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Project Duration: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Operation Flow: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Team Members: Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva