From East عرض واجهة زجاجية (فاترينة) by Uplan Design

From East عرض واجهة زجاجية (فاترينة) by Uplan Design is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.

ذهبالتصميم الداخلي· 2020

From East عرض واجهة زجاجية (فاترينة)

by Uplan Design

Client: Uplan Design

جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category

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Colors

The Design

About From East عرض واجهة زجاجية (فاترينة)

"من الشرق" هي مجموعة من عروض الواجهات الزجاجية صُممت لمبنى تجاري في شنغهاي. يتبع سطح العرض الرئيسي والأسطح الجانبية للممر كل منها فكرة مختلفة، مرتَّبة على النحو التالي: الشمول، والأصل، والارتقاء، والجمع، وذلك بمحاذاة مسار حركة الزوّار. تُجسّد هذه الموضوعات الثقافة الصينية من خلال الرموز الميمونة القديمة مثل التنين والعنقاء والكركي. واستُخدمت مادة الإيفا (EVA) في التشكيل والحشو والتلوين. وتغطي العروض مساحة أربعين متراً مربعاً وتعتمد ألواناً تقليدية زاهية وقوية.

The Recognition

About the جائزة A' Design Award الذهبية

From East عرض واجهة زجاجية (فاترينة) هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون From East عرض واجهة زجاجية (فاترينة) اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق From East عرض واجهة زجاجية (فاترينة) مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
Dimensions & Packaging: The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
Tags: Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
Production Technology: In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
Design Challenge: The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
Research: The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
Inspiration: In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
Project Duration: The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
Operation Flow: The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
Patents: Copyrights belong to Uplan Design, 2019.
Team Members: Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji
Image Credits: Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.