Spot On Interaktiv Işıq Quraşdırılması by Responsive Spaces and Michael Holzer is a highly esteemed winner of the very prestigious 2023 A' Design Award Qızıl Mükafatı in İnstalyasiya Dizaynı Competition Category.
Qızılİnstalyasiya· 2023
Spot On Interaktiv Işıq Quraşdırılması
by Responsive Spaces and Michael Holzer
Client: Creative Region / City of Linz
A' Design Award Qızıl Mükafatı Winner in İnstalyasiya Category
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The Design
About Spot On Interaktiv Işıq Quraşdırılması
Boş vitrinlər darıxdırıcıdır. Xüsusilə Covid-19 pandemiyası səbəbiylə boş vitrinlər Linz şəhəri üçün daha aktual bir məsələyə çevrildi. Ancaq xüsusilə, şəhərin böyük yerlərində, o boşluqlar da istifadə olunmayan təqdimat sahələridir və bu vaxt yaxşı istifadə edilə bilər. Buna görə də bu unikal vitrin quraşdırılması və "Spot On" arxasında inkişaf etdirilmişdir. İnteraktiv işıq qurğuları boş pəncərələri cəlbedici və qeyri-adi sənət əsərlərinə çevirir, eyni zamanda yerli bizneslərə dəyərli müvəqqəti mərhələ təklif edir. Biz. sevgi. Linz.
The Recognition
About the A' Design Award Qızıl Mükafatı
Spot On Interaktiv Işıq Quraşdırılması A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Spot On Interaktiv Işıq Quraşdırılması misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Spot On Interaktiv Işıq Quraşdırılması güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Dimensions & Packaging
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Tags
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- Production Technology
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Design Challenge
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Research
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Inspiration
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Project Duration
- Since August 2021 in Linz
- Operation Flow
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Team Members
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Image Credits
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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