Gateway To Future Sərgi by Oval Design Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Qızıl Mükafatı in Tədbir və Hadisə Dizaynı Competition Category.
QızılTədbir· 2023
Gateway To Future Sərgi
Client: Planning Department of HKSAR Government
A' Design Award Qızıl Mükafatı Winner in Tədbir Category
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- Verified Award Winner
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The Design
About Gateway To Future Sərgi
Gateway To Future fiziki və virtual təcrübələrin bir-birinə toxunaraq immersiv təcrübələr yaratmasını təmin edən diqqət çəkən açıq hava sərgisidir. Bütün sərgi Honq Konqu Asiyanın dünya şəhərinə çevirən dəniz, quru və hava nəqliyyat infrastrukturunun ən əlamətdar inkişaflarını nümayiş etdirmək üçün maraqlı, interaktiv və asan başa düşülən şəkildə dizayn edilmişdir. Komanda ziyarətçilərin oynaması və təcrübə etməsi üçün xüsusi hazırlanmış onlayn mobil oyunlarla qurulmuş hibrid şahmat lövhəsi oyunu yaratmaq məqsədilə faktiki məlumat və oyun elementlərinin inteqrasiyası ideyası üzərində düşünmüşdür.
The Recognition
About the A' Design Award Qızıl Mükafatı
Gateway To Future Sərgi A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Gateway To Future Sərgi misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Gateway To Future Sərgi güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
- Dimensions & Packaging
- Approximately 500 square metres
- Tags
- event, exhibition, multimedia, interactive, AR, game, public space
- Production Technology
- EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
- Design Challenge
- To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
- Research
- With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
- Inspiration
- Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
- Project Duration
- The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
- Operation Flow
- Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
- Team Members
- Creative Director: Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung
- Image Credits
- Oval Design Ltd.
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