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Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن by Cheng Yu Hsieh

Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 A' Design Award زرّیں انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.


زرانٹیریئر· 2022

Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن

by Cheng Yu Hsieh

Client: CHS Interior Design

A' Design Award زرّیں انعام Winner in انٹیریئر Category

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The Design

About Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن

تائیکانگ ریڈزون یک کتاب دکانے کہ چینءِ تائیکانگ شہرءَ یک ڈیپارٹمنٹ اسٹورءِ اندرءَ نندگ اِنت۔ اے کتاب دکان 368 مربع میٹرءَ گراں کنت و یک گِرد تھیٹرءِ شکلءَ سجّاہ کنگ بوتگ۔ برز اِیں کتابی دیوار و چند نیمگی دروازگی چوکاٹ شہری گلی و کوچہءِ گنجاں اِیں منظراں یاد کنانت و وانوکاں گندگ و پٹّ و پولءِ واستہ لوٹانت۔ گِرد اِیں راہاں شعاعی راہاں گوں یکجاہ بنت و جتا اِیں کتابی ٹولی و مختلف اِیں نشستی جاگہاں جوڑ کننت۔ اسٹینلس اسٹیلءِ چھت مزن اِیں ساختءِ گرانی و سکّی ءِ احساسءَ کم کنت۔ لچکدار اِیں تاک، میز و کرسی وتی وانگ، ماں و چُکءِ وانگ و دیوان و نشستاں مدت کننت۔

The Recognition

About the A' Design Award زرّیں انعام

Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Taicang Readzone کتاب دکانءِ اندرونی ڈیزائن شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging
This is a 368-square-meters bookstore.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members
Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao

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