Before the Midnight Hour فرنیچر ئے تصویران by Martin Reznik is a highly esteemed winner of the very prestigious 2022 A' Design Award زرّیں انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
زرگرافک· 2022
Before the Midnight Hour فرنیچر ئے تصویران
Client: Martin Reznik Illustration
A' Design Award زرّیں انعام Winner in گرافک Category
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- Verified Award Winner
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The Design
About Before the Midnight Hour فرنیچر ئے تصویران
سیاہ و سپید تصویران ئے اک سلسلہ کہ مارک کروسن ئے طرپا کمیشن کرگ بوتگ اِنت و آئی ئے نول و ڈیسالٹو ئے واستہ گیں بُرپد فرنیچر ڈیزائنان پیش کنگ اِنت۔ کامکس و نوار سینما چہ الہام گریگ، ای پروجیکٹ فرنیچر تصویرکشی ئے روایتاں توڑ کنگ و صحنہ ئاں اِ داستان، واد بوتگ پرسپکٹیو و تاریک زیباشناختی استعمال کنگ۔ انسانی موجودگی ئی کمی و پراگندہ چیزاں داستان اِ راز و سسپنس ئے عنصر جمع کنگ اِنت، اِمے وھدا کہ مرکزی کردار یک حیرت انگیز انجام اِ ظاہر بیگ۔ ہمہ تصویراں ایڈوب فوٹوشاپ اِ واکام سینٹیک ٹیبلٹ استعمال کنگا ڈیجیٹلی کشیدہ بوتگ اِنت۔
The Recognition
About the A' Design Award زرّیں انعام
Before the Midnight Hour فرنیچر ئے تصویران A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Before the Midnight Hour فرنیچر ئے تصویران چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Before the Midnight Hour فرنیچر ئے تصویران شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
- Dimensions & Packaging
- The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print. - Tags
- illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
- Production Technology
- Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
- Design Challenge
- The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats. - Research
- Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
- Inspiration
- Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
- Project Duration
- The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
- Operation Flow
- The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself. - Image Credits
- All illustrations: Martin Reznik, 2021
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