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Shadlee شادلی by Mohammadreza Eslamparast

Shadlee شادلی by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.


برنجپیکیجنگ· 2023

Shadlee شادلی

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award برنجی انعام Winner in پیکیجنگ Category

12,956

Verified Award Winner

Verify Award Status for #150114

Colors

The Design

About Shadlee شادلی

شادلی یک پیکجنگ ڈیزائن اِنت کہ چنڈ رقمی غیرالکلی موکٹیل مشروباں ءِ واسطہ ساختہ بوتگ۔ اے مشروب اُنہاں مردماں ءِ واسطہ ساختہ بوتگ کہ پارٹیاں ءِ دوران الکل نوشی نہ کنن۔ پنچ ذائقہ پیش کتگ بوتگ، و ہر بوتل سرا یک جدا حیوان ءِ نگار کشیت گ بوتگ۔ حیواناں ءِ سورت ساده جیومیٹرک شکلانی منگا آسان کتگ بوتگ و دستی طور ءَ یک جدید سبک ءَ کشیت گ بوتگ۔ تیز و رنگین رنگ استعمال کتگ بوتگ تاں لیبل شیلف سرا زوت چمی گِند بوتگ۔ بصری وحدت اے پنچانی لیبلانی مینگ ربط دیت، و رنگین نگاراں یک خوش حال فضا جوڑ کنت۔

The Recognition

About the A' Design Award برنجی انعام

Shadlee شادلی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Shadlee شادلی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Shadlee شادلی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging
Width 80 mm x Depth 45 mm x Height 290 mm
Tags
Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology
All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge
There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research
Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration
The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration
The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow
Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits
Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.

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