FPT Camera Play Security Camera by Suong Ho

FPT Camera Play Security Camera by Suong Ho is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in سیکیورٹی، سیفٹی ءِ سرویلنس پروڈکٹس ڈیزائن Competition Category.

برنجسیکیورٹی پروڈکٹس· 2023

FPT Camera Play Security Camera

by Suong Ho

Client: FPT Telecom Joint Stock Company

A' Design Award برنجی انعام Winner in سیکیورٹی پروڈکٹس Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About FPT Camera Play Security Camera

Play یک انڈور هوم سیکیورٹی کیمرہ ات کہ رهایشی جاهانی واستہ ڈیزائن بوتگ. ھاؤسنگ مَیٹ ABS پلاسٹک ءِ جتہ بوتگ و 69 ملی میٹر پهنایی، 69 ملی میٹر گہرایی و 110.85 ملی میٹر بلندی دارگ اِنت. ایشی تناسب گولڈن ریشو ءِ پیروی کنت، هما وقتاں صاف لاین و نیوٹرل رنگ اسکینڈینیویائی ڈیزائن ءِ اصولانی عکاسی کنَنت. یک سلیکون اسٹینڈ و WiFi کنکشن هر کمرگ ءَ ساده انسٹالیشن ءِ اجازت دیت. یک لنک بوتگین اپلیکیشن 355 درجگ تئیں پیننگ، دوطرفگی گپ و چہرگ ءِ پہچان ءِ سہولت دیت. ویڈیو ریئل ٹائم ءَ ریکارڈ بیت و کلاؤڈ ءَ ذخیرہ بیت.

The Recognition

About the A' Design Award برنجی انعام

FPT Camera Play Security Camera A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ FPT Camera Play Security Camera چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ FPT Camera Play Security Camera ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cameras on the market have poor designs, causing users to feel uncomfortable and intimidated due to their rough and prominent shapes. However, the design of the Play is both functional and visually pleasing, making it suitable for modern architectural spaces. With a focus on appearance, it increases its appeal and positioning as a decorative item. The design philosophy of Ambient Intelligence incorporates the golden ratio - Fibonacci to promote contentment and facilitate easy living.
Dimensions & Packaging: Width: 69 mm x Depth: 69 mm x Height: 110.85 mm
Tags: Home Camera, Wifi Camera, Cloud Camera, Camera AI, AI Camera, Camera Indoor, Indoor Camera, Smart Camera, CCTV camera, Security Camera, Camera AI FPT, App FPT Camera, FPT Camera, FPT Camera Cloud
Production Technology: 1. Use the main elements of Scandinavian design
2. Practicality: having a degree of freedom of choice and mixing and matching
3. Use the golden ratio: Fibonacci, superellipse, and ellipse to determine the shape, position, and size of components on the housing
4. Convert philosophy down to elements of a design
- Lines: clean lines
- Colors: focus and clarify neutrals (such as white, black, and gray) and muted colors
- Shapes with 2D/3D form): not fussy, not too strong in personality, not too soft
- Spaces & layout: follow the principle of prioritizing functionality and harmony with the environment, simple accents
- Texture: The main material of the products is plastic matte finish
- Size/scale: prioritize functionality and harmony
5. Mutually adjusted core principles: balance, alignment, hierarchy, harmony…
Design Challenge: The creative challenges and the obstacles are that we not only balance the production feasibility and the technology but also ensure the aesthetics. Furthermore, each user has a different standard regarding aesthetics. This is a real challenge for us to develop a camera that can fit users' tastes. We have spent around 5.000 hours to work from idea, sketch, mockup and do EVT, DVT to final product. For software, we use AI technology and cloud computing to get the best features and best customer experience. Moreover, we use Ambient designs which we think will meet the current modern lifestyle trend.
Beside, we also use a safety material for the housing – ABS plastic.
Research: - Type of Research: Primary Research
- Research Objectives: To determine customer’s demand regarding the Camera product line
- Methodology: Interview
- Data Collection: Objective and subjective information
- Participants or Experiments: Our researchers interview customer in personal and group.
- Results: Developed and launched an innovative AI Camera
- Insights: A camera that is not only smart but also decorative
- Effect of the Research in Real-Life Phenomena: Branding and Profit is increased to 150%
Inspiration: The Play camera design takes its core inspiration from Scandinavian design, focusing on simplicity, minimalism, and functionality. It aims to complement the art of living well by promoting a simple home environment filled with quality items and enhancing an unencumbered lifestyle that is free from excessive consumerism.

The design is a result of the designer's passion for product development. This new camera meets the criteria for the current trend of intelligence and elegance in product design
Project Duration: The project started in September 2021, finished in February 2023 in Vietnam.
We have just launched this FPT Camera Play on March, 28th, 2023 and it will be selling in Vietnam from this April.
Operation Flow: The Play camera is equipped with WiFi connection and a silicone stand, enabling easy installation and placement anywhere. Once the camera is plugged in and the WiFi button is pressed, users can control it through the FPT Camera multi-platform app. This app offers many functions, including panning up to 355 degrees, 2-way talk, face recognition, guard zone, and more. The Sony image sensor offers Full HD quality. Video data is recorded in real-time and stored safely and securely on the cloud.
Image Credits: FPT Camera