Beidacang Junfei Wine شرابءِ پیکنگ

Press Kit

Unique Properties

Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.

Dimensions & Packaging

five senses design

Tags

Fashion、Liquor packaging、

Production Technology

Glass, Paper

Design Challenge

Advance the development of packaging design

Research

Based on five-sense design theory, anthropomorphic design.

Inspiration

Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.

Project Duration

15.9.2022 Shenzhen

Operation Flow

The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.

Patents

Shenzhen Jixing Creative Design

Image Credits

Shenzhen Jixing Creative Design