Galaxy Trail X میڈ آٹم فیسٹیول ءِ ورگی چیزانی پیکیجنگ

Press Kit

Unique Properties

Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.

Dimensions & Packaging

Length x width x height: 361*312*75mm

Tags

Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.

Production Technology

Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.

Design Challenge

Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.

Research

By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.

Inspiration

One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.

Project Duration

2022.7-9, Shanghai

Operation Flow

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