Dream Of The Blue شرابءِ بوتلءِ پیکنگ ڈیزائن by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2026
Dream Of The Blue شرابءِ بوتلءِ پیکنگ ڈیزائن
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #173073The Design
About Dream Of The Blue شرابءِ بوتلءِ پیکنگ ڈیزائن
Dream Of The Blue یک بوتلءِ پیکنگ اِنت که یک اعلیٰ درجهای چینی باییجو (baijiu) شرابءِ واسته ڈیزائن بوتگ۔ ای بوتل برانڈءِ کلاسیک شکلءَ ساتیت و فلم Investiture of the Gods ءَ چه گپتگین زرهءِ نقشے همراه کنت، که بوتلءِ سراسری سطحءَ باریکین کندگ بوتگین قدیمی نقش و نگار هست انت۔ پورین بوتل، زرهءِ ابھرتگین نقشءَ ھم شامل، یک-ٹکڑا مولڈنگءِ عملءِ ذریعهءَ یک هما شیشهءِ ٹکڑا جوڑ بوتگ، که پیداوارءِ خرچءَ کم دارگءَ کمک کنت۔ دیمی نشان (emblem) ریسائیکل بوتگین ایلومینیمءَ چه جوڑ بوتگ۔ ای پیکجءِ اندازه 105 در 105 در 308 ملیمیٹر اِنت۔
The Recognition
About the A' Design Award برنجی انعام
Dream Of The Blue شرابءِ بوتلءِ پیکنگ ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Dream Of The Blue شرابءِ بوتلءِ پیکنگ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Dream Of The Blue شرابءِ بوتلءِ پیکنگ ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
- Production Technology
- The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
- Design Challenge
- The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
- Research
- The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value. - Inspiration
- More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
- Project Duration
- Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd. - Operation Flow
- This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Shaokun Xiao
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