Optics and Chromatics نمائشی پوسٹر چه ڈیزائنر Timea Andoka

ڈیزائن Optics and Chromatics نمائشی پوسٹر چه ڈیزائنر Timea Andoka یک باز باایزّتین بُردکار ته 2018 A' Design Award نقرئی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.

نقرہگرافک· 2018

Optics and Chromatics نمائشی پوسٹر

چه Timea Andoka

مشتری: Timea Andorka

بُردکار A' Design Award نقرئی انعام ته بخش گرافک

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رنگ

ڈیزائن

Optics and Chromatics نمائشی پوسٹر ءِ بارءَ

سرلوحہ Optics and Chromatic گوته و نیوٹن آں رنگاں ئی ماہیت باروا بحث ئے اشاره کنت۔ ای بحث دو حرپی ترکیباں ئی ٹکراؤ گوں نمایاں بیت: یکے محاسبہ کرتگ، ھندسی، تیز کناراں گوں انت، دیگر رنگین سایہ آں ئی تاثراتی کھیڈ ئے تکیہ کنت۔ 2014 ئے ای ڈیزائن Pantone Plus Series Artist Covers ئی جلد په کار گرپت۔

پِجّاری

A' Design Award نقرئی انعام ءِ بارءَ

Optics and Chromatics نمائشی پوسٹر A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Optics and Chromatics نمائشی پوسٹر چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Optics and Chromatics نمائشی پوسٹر یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
اندازه ؤ بسته‌بندی: original poster size: 70×100 cm
ٹیگان: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
تولید ٹکنالوجی: paper, coloured plastic sheet, light, shadow
ڈیزائن چیلنج: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
تحقیق: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
الهام: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
پرۏژه مدّت: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
عملیاتی رۏش: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
ٹیمئے اعضا: Art director, graphic design, type design and paper craft: Tímea Andorka