Qwerty QWERTY by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award نقرئی انعام in فرنیچر ڈیزائن Competition Category.
نقرہفرنیچر· 2018
Qwerty QWERTY
Client: CONCEPTICONstudio
A' Design Award نقرئی انعام Winner in فرنیچر Category
Verified Award Winner
Verify Award Status for #58713The Design
About Qwerty QWERTY
QWERTY یک صوفہ بستر ہے کہ کمپیوٹر کیبورڈ ءِ شکل ءَ ساختہ بوتگ۔ ہر کلید یک نرم کوشن ءِ شکل ءَ گِپتگ، کہ دفتر ءِ سرا یا خانگ ءَ کار کنگ ءِ وقتا کاربر ءَ سہارہ دنت۔ خرد برقی موٹر، کہ یک ریموٹ یونٹ ءَ کنٹرول بوتگ، ہر کلید کوشن ءَ جدا جدا تنظیم کنت، تاکہ تمام سطح ءَ نوکین شکل ءَ درگ بوتگ کنگ ببیت۔ ریموٹ ءَ دہ پیشتنظیم شدہ تنظیمات دیت، و مزیدی تنظیمات ءَ ہم زیاد کرگ بیت۔ QWERTY ءَ چوں صوفہ، چوں بستر، یا چوں یک مکمل اپنی مرضی ءَ برابر سہارہ کارمرزی کرگ بیت۔ ایں ڈیزائن یک آشنا روزمرہ ءِ منظر ءَ یک لچکدار فرنیچر ءَ بدل کنت، کہ ہلکے طنز ءِ رنگ ءَ ہم گپتگ۔
The Recognition
About the A' Design Award نقرئی انعام
Qwerty QWERTY A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Qwerty QWERTY چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Qwerty QWERTY یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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