Skip to content
Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن by Jiabo Lu and Kun Luo

Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.


نقرہپیکیجنگ· 2020

Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

25,647

Verified Award Winner

Verify Award Status for #87662

Colors

The Design

About Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن

دیائویوتائی یک بندَ بندی‌ئے دیزائن اِنت که یک بُرزین رَده‌ئی چینی شرابا واستا جوڑ بوته‌گ. د اژدهائے نقش، که کۆنین چینا په‌ه‌لی بادشاهی چهره‌ئے نمایندگی کورت، بُنه‌ئی زینتی عنصر واستا استفاده بیت. د شیشه‌ئے سَرپۆش پُر تفصیل اِنت، و آئے چَورکونجی شکلْ آ یشمی مُهرا یاد آرِنت که بادشاهی طاقتا نشان دات. د شیشه هما ساده مَنَت. د دولتین زینت و ساده‌ئی رویانی مابین تفاوت یک وقارین بینائی چهره جوڑ کنت که یک روشنین چینی خصوصیت دارگ. د بیرگی دبّه دوباره استفاده بونگی کاغذا جوڑ بوته‌گ، و د شیشه سنتی چینی سیرامیکا جوڑ بوته‌گ.

The Recognition

About the A' Design Award نقرئی انعام

Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Diaoyutai په‌ه‌لی کارکِرد: د شرابا بندَ بندی‌ئے دیزائن یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging
Width 145mm x Depth 115mm x Height 285mm
Tags
liquor, package, wine, Spirits, beverage, Graphics
Production Technology
The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge
The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research
What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration
Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration
The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow
After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members
Designer:JIABO LU
Creative Director:KUN LUO
Image Credits
Designer Jiabo Lu,Diaoyutai,2017

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate