Mitu دندانشودۆکی ٹوٹھبراشی بندبست by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2020
Mitu دندانشودۆکی ٹوٹھبراشی بندبست
by Xiaomi
Client: Xiaomi
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #98595The Design
About Mitu دندانشودۆکی ٹوٹھبراشی بندبست
میتو یک سونیک برقی ٹوٹھبراشی بندبست اِنت که چکّانی واستا ڈزاین بوتگ. کارٹن کاگدے چه جوڑ بوتگ و پلاسٹک نداریت. کارٹونی شکلان و چکّانی نقشان سرپدانءَ پوش کنگ بوتگ، پمیشکا واکنگءَ یک نقشداری کتابے وانگءِ رنگءَ اِنت. یک کشّگی درازے یک سلسله عکسان ننداریت که چه دندانی گندگیءَ شروع بیت، بعد دندانی پلاکءِ سرا و آخر سرا رۆشناک دندانانی سرا رَست، وهدے که کارٹن پچ بیت. واکنگءَ رند، کارٹنءَ ما یک نقشداری کتابے یا یک لیبچیزے وشتری داشتگ کنگ بیت. ای بندبست ٹوٹھبراشءَ حفاظت کنت و چکّانءَ کمک کنت که دندان شوشتنی سرا شوق پیدا کننت.
The Recognition
About the A' Design Award نقرئی انعام
Mitu دندانشودۆکی ٹوٹھبراشی بندبست A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Mitu دندانشودۆکی ٹوٹھبراشی بندبست چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Mitu دندانشودۆکی ٹوٹھبراشی بندبست یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
- Dimensions & Packaging
- This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
- Tags
- Kids, Toothbrush, Technology, Blue, Electronic
- Production Technology
- The packaging is a plastic-free box and is made of paper.
- Design Challenge
- As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
- Research
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
- Inspiration
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
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