Mi Watch Li Bai Primary Function: ہوشمند ساعت ءِ بندبست by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2020
Mi Watch Li Bai Primary Function: ہوشمند ساعت ءِ بندبست
by Xiaomi
Client: Xiaomi
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai Primary Function: ہوشمند ساعت ءِ بندبست
Mi Watch Li Bai یک ہوشمند ساعت ءِ واستہ طراحی بوتگیں بندبست انت۔ ایں دبہ کاغذ ءَ چہ جوڑ بوتگ ءُ یک کاغذی خمیر ءِ ٹرے ءَ درگیت، پ ہمے واستہ ہچ پلاستیک استعمال نہ بوتگ۔ یک سہ بُعدی ہولوگرام ءَ بندبست ءِ صفحہ (ڈائل) ءِ حصہ ءَ لگ کنگ بوتگ۔ وھدے کہ دبہ ءَ چہ گوں پرکیں زاویہ ءَ سیل کنگ بیت، تہ آپ ءِ موج جن جیدگ ءُ رواں گِند بنت۔ ابھری چاپ (امبوسڈ) ءُ یک خاص سیاہی ءَ صفحہ ءُ بند ءِ دیمداری ءُ بافت ءَ چہ نوکیں بار پیش کنت۔ ساعت ٹرے ءِ یک بلندیں حصہ ءِ سرا ننڈیت، نہ کہ یک گوڈی ءِ تہا، پ ہمے واستہ ساعت انچوش گِند بیت کہ ابھار انت۔ ایں بندبست ءِ ماپ 295 پ 79 پ 49 ملی میٹر انت۔
The Recognition
About the A' Design Award نقرئی انعام
Mi Watch Li Bai Primary Function: ہوشمند ساعت ءِ بندبست A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Mi Watch Li Bai Primary Function: ہوشمند ساعت ءِ بندبست چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Mi Watch Li Bai Primary Function: ہوشمند ساعت ءِ بندبست یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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