Flame Мабільнае Прыкладанне Для Знаёмстваў by Artur Konariev

Flame Мабільнае Прыкладанне Для Знаёмстваў by Artur Konariev is a highly esteemed winner of the very prestigious 2020 Жалезная прэмія A' Design Award in Дызайн мабільных тэхналогій, прыкладанняў і праграмнага забеспячэння Competition Category.

ЖалезаМабільны· 2020

Flame Мабільнае Прыкладанне Для Знаёмстваў

by Artur Konariev

Client: Wadoo. Product Design Agency

Жалезная прэмія A' Design Award Winner in Мабільны Category

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Colors

The Design

About Flame Мабільнае Прыкладанне Для Знаёмстваў

Creating the Flame мабільнае прыкладанне, Wadoo. каманда, накіраваная на тое, каб зрабіць прыкладанне прывабным для карыстальнікаў. Такім чынам, Wadoo. эксперты прыдумалі простую, але прывабную функцыю складання пар у адпаведнасці з музычнымі перавагамі. Гэтая функцыя дае карыстальнікам больш шырокі спектр магчымасцей для ўзаемадзеяння з дадаткам. Вядома, мэтавай функцыяй застаецца сустрэча новых людзей. Аднак, каб зрабіць гэты працэс прывабным, карыстальнік можа выбраць пару на аснове музычных пераваг. Такім чынам, карыстальнікі могуць пачаць размаўляць пра інтарэсы і паспрабаваць сваю долю ў месенджары і перайсці да рэальнай даты.

The Recognition

About the Жалезная прэмія A' Design Award

Flame Мабільнае Прыкладанне Для Знаёмстваў — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Flame Мабільнае Прыкладанне Для Знаёмстваў — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Flame Мабільнае Прыкладанне Для Знаёмстваў паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flame is a dating app designed for young people and millennials. In the application, you can find everything related to the dating service and the selection of dates based on musical preferences, starting from choosing a playlist to swipes and correspondence in the messenger. We integrated iTunes and Google Music with the messenger, so now you can share your tunes, listen to them and add them to the services in the playlist. Adding to favorites allows the user to see the profile they may like.
Dimensions & Packaging: We developed a dating mobile application for the IOS platform, 375 px - 812 px, iPhone XR. We also have the prospect of creating a version for the Android platform to reach more users. At the moment, we have developed more than 30 screens with basic features. The characteristics included: Fully Layered; Vectorized; Designed for Sketch App, Figma, InVision Studio, Adobe XD; Styleguide Included; Google Fonts.
Tags: mobile application, tinder, dating, playlist, music, social
Production Technology: We conducted market research and identified the factors for a successful product launch. Created a mind-map and developed the structure and prototypes of the application to make a quality app using human-centered design. The rule we adhere to is that it works, it is functional, it brings profit, and it is not just beautiful. We used good practices of the user interface to create a design that is universal and that users will like.
Design Challenge: Proto-persons. Our user is a lonely person who would like to meet to have a good time. Users will interact with our product throughout the day, but more in the evening, in their free time after studying or working. From the total mass of our users, we distinguished two categories of users: men and women. We worked out two portraits of persons and compared whether any differences should be reflected in the design of the interface.
Research: To develop a dating application that helps bringing people around the world closer. In terms of functionality and information content, it was not inferior to Tinder, Bumble and CMB but it was new and fresh. We needed to engage visitors, perhaps come up with a new feature, since we were going to compete with Tinder, which has millions of followers. We also needed to take into account the fact that users are already used to swipe right for like and left for skip.
Inspiration: The user adds favorite music to the profile. The application analyzes the percentage of coincidences in the musical preferences in the selected radius (in km) and displays relevant profiles. Thus, people whose photos a user sees in the stream have already passed the primary filter and are not random. This should increase the percentage of successful communication acts. Now the factor for making a “like/not like” decision is the user's photo, name, age and the percentage of the playlist coincidences.
Project Duration: The project began in December 2019 in Kyiv. We finished the discovery stage, created product requirements documents and developed the app map and user flow so that we had basic information for our work. It took us 3 weeks. After which we proceeded to the next step in creating low-fidelity wireframes. When we got the rough structure of the application, we went on to develop high-fidelity prototypes and created the UI Design and Design System for component interaction on their basis.
Operation Flow: We used the features identified by the competitors' analysis, namely ease of use, viewing speed, swipe and micro-interaction with the user. We made music preferences the main feature of our application. This adds the percentage of pairs made. Besides, they already have topics for the conversation. It increases the rate of successful meetings. Many people asked to add a feature of favorites so that users could view their profile again.
Image Credits: https://unsplash.com/license