Refracting Reality Дызайн кнігі by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Срэбная прэмія A' Design Award in Дызайн друкаваных і апублікаваных медыя Competition Category.
СрэбраДрук· 2021
Refracting Reality Дызайн кнігі
Client: Art Center College of Design
Срэбная прэмія A' Design Award Winner in Друк Category
Verified Award Winner
Verify Award Status for #107468The Design
About Refracting Reality Дызайн кнігі
«Refracting Reality» — гэта кніга пра святло і чалавечае ўспрыманне. Кніга даследуе чатыры характарыстыкі святла: праламленне, адлюстраванне, дыфракцыю і інтэрферэнцыю. Гэтыя якасці выражаны праз тыпаграфіку і выявы на працягу 368 старонак. Мелаваная і немелаваная папера была абрана, каб падтрымаць розныя ўражанні ад святла. У карашку кнігі змешчана суцэльная прызма, якую чытач можа выняць. З дапамогай прызмы чытачы могуць непасрэдна назіраць за паводзінамі святла і ўзаемадзейнічаць з надрукаванымі выявамі.
The Recognition
About the Срэбная прэмія A' Design Award
Refracting Reality Дызайн кнігі — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Refracting Reality Дызайн кнігі — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Refracting Reality Дызайн кнігі — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
- Dimensions & Packaging
- W8.5" x D1.75" x H11.75", 368 pages
- Tags
- Book Design, Editorial Design, Typography, Transmedia Design
- Production Technology
- The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
- Design Challenge
- To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
- Research
- In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.
Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project. - Inspiration
- Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
- Project Duration
- The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
- Operation Flow
- Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
- Image Credits
- Photographer: Kevin Martin
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