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A is van Os Кніга by Autobahn

A is van Os Кніга by Autobahn is a highly esteemed winner of the very prestigious 2021 Срэбная прэмія A' Design Award in Дызайн друкаваных і апублікаваных медыя Competition Category.


СрэбраДрук· 2021

A is van Os Кніга

by Autobahn

Client: Autobahn

Срэбная прэмія A' Design Award Winner in Друк Category

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Verified Award Winner

Verify Award Status for #116728

Colors

The Design

About A is van Os Кніга

A is van Os — гэта кніга пра гісторыю лацінскага алфавіту. Кніга паказвае развіццё кожнай літары ў чатырох гістарычных перыядах. Змены намаляваны выразнымі лініямі і яркімі колерамі, таму кожную трансфармацыю лёгка прасачыць. Усе арыгінальныя формы літар былі выразаны ўручную ў камені і сфатаграфаваны, як адсылка да першых літар, высечаных у скале. На цвёрдай вокладцы змешчана выява каменя, дапоўненая пакрыццём з жвіру, што робіць паверхню тактыльнай. Памеры кнігі — 240 на 240 міліметраў.

The Recognition

About the Срэбная прэмія A' Design Award

A is van Os Кніга — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што A is van Os Кніга — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. A is van Os Кніга — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A is van Os shows the development of each letter in four time periods in history. The changes are visualised in bright colours so they are easy to follow. Since the first letters were cut in stone, Autobahn hand carved all original letterforms in stone as a visual reference. The stone on the cover of the book is finished with a gravel coating so it becomes tactile. Besides the book Autobahn designed 3 typefaces which are free for download and can be used to send secret messages to friends in earlier forms of the alphabet.
Dimensions & Packaging
Width 240 mm x Depth 240 mm Height 10 mm
Tags
Autobahn, Typography, Design, Graphic, Alphabet, Writing, Dutch, History, Book, Children
Production Technology
Print: PMS 805, Reflex Blue
Paper: Arctic Volume 115gr
Hard cover: Cardboard wrapped in Wibalin Soft 300gr
Varnish: Spot-UV gravel coating on cover
Stones: Hand-cut and photographed
Design Challenge
To show this transition of the alphabet, Autobahn visualised the transformation for each letter with clear lines and color differences. Through this method, readers can easily follow the transformations, see how the letter developed and still see where it originated from. This aspect makes the book unique in its sort.
Research
Our alphabet has changed considerably over time. In short, it began 4,000 years ago with images carved into rock in the Sinai desert. This script (called Proto-Sinaitic) was adopted and modified by the neighboring Phoenicians (around 1500 BC). The Phoenicians were seafaring folk and granted the alphabet to the Greeks (around 800 BC); which made trading far easier. The Greeks slightly adapted the letter forms before handing them on to the Romans, who completed the alphabet. And it's this alphabet that we, in the Western world, still use today.
Inspiration
The initiative originated from the work ethos of Autobahn: text is image. Designer Rob Stolte was fascinated by the way his son was learning to write and would get him to copy the alphabet. A four year old's spatial insight is far from developed. They tend to write in different sizes, mirrored and upside down. It was during this process that Stolte recognised a number of alphabetical primordial forms. From there, he decided to design a series of objects explaining the history of our alphabet.
Project Duration
The project started in 2016 and was published in 2018 in Dutch. It was exhibited at the 65th Type Directors Club New York in 12 countries, received a Golden European Design Award and was nominated for a D&AD award and a Dutch Creativity award. The book is translated into French in 2020 and in English in 2021 (Q4).
Operation Flow
Text and image are insightful, worth knowing and in an appealing, hyper-hip style for kids; bright blue and almost fluorescent orange-red.
Design, drawings and text are coherent and consistent, this entire book exudes the basic principle of the often awarded Autobahn: text is image. A wonderful book for all children and others who love letters, history and design.
Team Members
Concept, design text and illustrations: Autobahn
Text: Bette Westera
Research and advice: Ben Haring
Advice and production: Drukkerij Wilco
Redaction, publishing and distribution: Uitgeverij Gottmer
Animation: Jochem Koopman
Documentary: Niels Mud
Product photography: Justina Nekrašaitė / De Monsterkamer
Image Credits
Photo's: © De Monsterkamer / Justina Nekrašaitė

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