Surplus Year After Year Упакоўка by Bo Yang

Surplus Year After Year Упакоўка by Bo Yang is a highly esteemed winner of the very prestigious 2021 Срэбная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

СрэбраУпакоўка· 2021

Surplus Year After Year Упакоўка

by Bo Yang

Client: Beijing Bofly Design Co.,LTD

Срэбная прэмія A' Design Award Winner in Упакоўка Category

29,132
Verified Award Winner
Verify Award Status for #117944

View at A' Design Award Press Release Award Badge

Colors

The Design

About Surplus Year After Year Упакоўка

Гэта дызайн упакоўкі кітайскага алкагольнага напою. У наш час празмерная упакоўка прадуктаў байцзю з'яўляецца сур'ёзным марнатраўствам і выклікае забруджванне навакольнага асяроддзя. Таму для дызайну каробкі і ўнутранага лотка выкарыстоўваюцца нізкакаштоўныя экалагічна чыстыя біяразкладальныя матэрыялы. Сіні ўзор плыні вады намаляваны традыцыйным кітайскім каліграфічным пэндзлем. Дзве залатыя рыбкі гуляюць супраць плыні ў вертыкальных гравіраваных ўзорах вадзяной рабі. Гэта дасканалае спалучэнне традыцыйнай культуры і мастацкага дызайну.

The Recognition

About the Срэбная прэмія A' Design Award

Surplus Year After Year Упакоўка — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Surplus Year After Year Упакоўка — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Surplus Year After Year Упакоўка — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensions & Packaging: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Production Technology: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Challenge: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiration: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Project Duration: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operation Flow: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.