Lone Мабільны дадатак by Xi He is a highly esteemed winner of the very prestigious 2021 Жалезная прэмія A' Design Award in Дызайн мабільных тэхналогій, прыкладанняў і праграмнага забеспячэння Competition Category.

ЖалезаМабільны· 2021

Lone Мабільны дадатак

by Xi He

Client: Xi He

Жалезная прэмія A' Design Award Winner in Мабільны Category

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Colors

The Design

About Lone Мабільны дадатак

Lone — гэта мабільны дадатак для міжнароднага сацыяльнага шопінгу. Lone аб'ядноўвае тры групы карыстальнікаў: падарожнікаў, пакупнікоў і мясцовых шопераў. Падарожнікі знаходзяць тавары за мяжой і публікуюць карткі тавараў у дадатку. Пакупнікі праглядаюць і шукаюць гэтыя карткі тавараў і замаўляюць прадметы. Мясцовыя шоперы ў дадзеным рэгіёне купляюць тавары і адпраўляюць іх пакупнікам. Карыстальнікі могуць лёгка пераключацца паміж роляй падарожніка і пакупніка. Дадатак выкарыстоўвае сканаванне з дапамогай камеры, прагляд тавараў у дапоўненай рэальнасці і аплату па адбітку пальца. Lone даступны для Android і iOS.

The Recognition

About the Жалезная прэмія A' Design Award

Lone Мабільны дадатак — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Lone Мабільны дадатак — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Lone Мабільны дадатак паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He