WWI Cultural Trail Даведнік, Карта by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 Жалезная прэмія A' Design Award in Дызайн друкаваных і апублікаваных медыя Competition Category.
ЖалезаДрук· 2022
WWI Cultural Trail Даведнік, Карта
Client: Emanuela Spedicato, SeTe srl
Жалезная прэмія A' Design Award Winner in Друк Category
Verified Award Winner
Verify Award Status for #136363The Design
About WWI Cultural Trail Даведнік, Карта
Культурны шлях Першай сусветнай вайны — гэта даведнік са складанай картай для горнага маршруту ў Італьянскіх Альпах. Кніга налічвае 94 старонкі і мае памер 185 на 235 міліметраў. Паперовая складка на апошняй старонцы ўтрымлівае карту маштабам 1 да 25000, якая разгортваецца да памеру 700 на 700 міліметраў. Восем этапаў маршруту апісаны з дэталямі даўжыні, вышыні і часу праходжання. Старыя фатаграфіі, вершы і кароткія тэксты нагадваюць пра Першую сусветную вайну ў гэтых жа гарах. Цёмна-зялёная колеравая палітра і шрыфты ў стылі друкарскай машынкі перадаюць атмасферу той эпохі. Падарожнікі могуць браць з сабой у дарогу толькі больш лёгкую карту.
The Recognition
About the Жалезная прэмія A' Design Award
WWI Cultural Trail Даведнік, Карта — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што WWI Cultural Trail Даведнік, Карта — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. WWI Cultural Trail Даведнік, Карта паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Dimensions & Packaging
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tags
- book, world war I, map, cultural trail
- Production Technology
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Design Challenge
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Research
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Inspiration
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Project Duration
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Operation Flow
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patents
- ©Emanuela Spedicato 2021
- Team Members
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
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