SberPay Плацёжны дадатак by Sber is a highly esteemed winner of the very prestigious 2022 Срэбная прэмія A' Design Award in Дызайн мабільных тэхналогій, прыкладанняў і праграмнага забеспячэння Competition Category.

СрэбраМабільны· 2022

SberPay Плацёжны дадатак

by Sber

Client: Sber

Срэбная прэмія A' Design Award Winner in Мабільны Category

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Verified Award Winner
Verify Award Status for #137184

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberPay Плацёжны дадатак

SberPay — гэта плацёжны дадатак для пакупак у інтэрнэце і ўнутры дадаткаў. Плацяжы выконваюцца праз дадатак SberBank Online, таму дадзеныя карты не перадаюцца ў крамы або партнёрам. Баланс карты можна ўбачыць перад кожным плацяжом. Падтрымліваюцца аднаразовыя плацяжы, паўторныя плацяжы і падпіскі, а таксама можна прывязаць неабмежаваную колькасць карт для наступнага выкарыстання. Візуальная мова простая і заснавана на тыпаграфіцы, кнопцы і градыенце. Мэта заключалася ў тым, каб пазбавіць ад неабходнасці ўводзіць рэквізіты карты і зрабіць аплату хуткай і бяспечнай.

The Recognition

About the Срэбная прэмія A' Design Award

SberPay Плацёжны дадатак — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што SberPay Плацёжны дадатак — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. SberPay Плацёжны дадатак — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective