The Tridea Project Кніга by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 Срэбная прэмія A' Design Award in Дызайн друкаваных і апублікаваных медыя Competition Category.
СрэбраДрук· 2022
The Tridea Project Кніга
Client: Lisa Winstanley
Срэбная прэмія A' Design Award Winner in Друк Category
Verified Award Winner
Verify Award Status for #139124The Design
About The Tridea Project Кніга
Гэтая кніга, The Tridea Project: Culturally Diverse Co-Creation, дакументуе канцэпцыю брэнда і яго наступную эвалюцыю. Змест складаецца з трох раздзелаў, першы агляд праекта і яго стваральніка. Па-другое, падрабязныя рэкамендацыі брэнда і, па-трэцяе, візуальнае эсэ, у якім абмяркоўваюцца каштоўнасці брэнда, такія як уключэнне і разнастайнасць, абодва з якіх былі ключавымі фактарамі гэтага 4-гадовага даследчага праекта. Дызайн кнігі быў створаны з улікам матэрыяльнасці, і кожны аспект быў разгледжаны і разгледжаны так, каб метафарычна прадстаўляць каштоўнасці праекта.
The Recognition
About the Срэбная прэмія A' Design Award
The Tridea Project Кніга — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што The Tridea Project Кніга — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. The Tridea Project Кніга — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
- Dimensions & Packaging
- The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright - Tags
- Book, Design, Collaboration, Co-creation, Ethical
- Production Technology
- The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
- Design Challenge
- The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
- Research
- This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
- Inspiration
- The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
- Project Duration
- The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
- Operation Flow
- The three layered cover of the book provides both practical navigation and visual metaphor.
- Patents
- Not applicable
- Team Members
- Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer - Image Credits
- Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian
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