Odea Цэласнае Фінансавае Прыкладанне by Odeabank A.S is a highly esteemed winner of the very prestigious 2023 Бронзавая прэмія A' Design Award in Дызайн мабільных тэхналогій, прыкладанняў і праграмнага забеспячэння Competition Category.
БронзаМабільны· 2023
Odea Цэласнае Фінансавае Прыкладанне
by Odeabank A.S
Client: Odea Bank A.S
Бронзавая прэмія A' Design Award Winner in Мабільны Category
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The Design
About Odea Цэласнае Фінансавае Прыкладанне
Odea - гэта суперпрыкладанне, якое будзе працаваць як комплексны фінансавы інструмент для кліентаў Odeabank. Гэта цэласнае інвестыцыйнае рашэнне на турэцкім рынку. Бачанне кампаніі - быць "фігітальным" банк Турцыі. Дызайн Odea дазваляе кліентам бачыць усе фінансавыя прадукты і балансы з першага погляду, даючы карыстальніку адчуванне яснасці і лёгкага доступу да неабходнай інфармацыі. Odea прапануе індывідуальны падыход да фінансавых прадуктаў, якія падтрымліваюць рост бізнесу і стымулююць прыняцце лічбавага канала.
The Recognition
About the Бронзавая прэмія A' Design Award
Odea Цэласнае Фінансавае Прыкладанне — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Odea Цэласнае Фінансавае Прыкладанне — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Odea Цэласнае Фінансавае Прыкладанне цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Dimensions & Packaging
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Tags
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Production Technology
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Design Challenge
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- Research
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Inspiration
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Project Duration
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Operation Flow
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Patents
- Copyrights belong to Odeabank A.S, 2023
- Team Members
- Odeabank CX Design Team
- Image Credits
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
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