Igo Мабільны дадатак by Zilian Li is a highly esteemed winner of the very prestigious 2025 Жалезная прэмія A' Design Award in Дызайн мабільных тэхналогій, прыкладанняў і праграмнага забеспячэння Competition Category.

ЖалезаМабільны· 2025

Igo Мабільны дадатак

by Zilian Li

Client: Ambiwishes Technology

Жалезная прэмія A' Design Award Winner in Мабільны Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Igo Мабільны дадатак

Igo — гэта мабільны дадатак для інтэлектуальнага сэрвісу сумесных перавозак. Сэрвіс накіраваны на забеспячэнне даступных і бяспечных паездак для супольнасцей з нізкім узроўнем даходу ў Лос-Анджэлесе. Інтэлектуальныя алгарытмы падбіраюць пасажыраў, якія накіроўваюцца да блізкіх пунктаў прызначэння, што павышае запаўняльнасць транспартных сродкаў і вырашае праблему перамяшчэння на першай і апошняй мілі маршруту. Дадатак таксама змяшчае спіс вакансій уздоўж кожнага маршруту. Функцыі бяспекі ўключаюць галасавыя экстранныя апавяшчэнні, выклік экстранных службаў у адзін клік і функцыю абагульнення дадзеных пра паездку для начных падарожжаў. Інтэрфейс просты, дзякуючы чаму асноўныя функцыі лёгка знайсці.

The Recognition

About the Жалезная прэмія A' Design Award

Igo Мабільны дадатак — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Igo Мабільны дадатак — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Igo Мабільны дадатак паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.
Dimensions & Packaging: Igo is a digital mobility solution available on Apple operating system and Android platforms. It features intelligent route matching, Global Positioning System based navigation, real time data processing, and cloud integrated safety systems. The app supports voice activated emergency alerts and job discovery tools. It operates on a scalable cloud infrastructure ensuring efficient data synchronization and secure user authentication across devices.
Tags: Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features
Production Technology: Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.
Design Challenge: The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.
Research: Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.
Inspiration: Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.
Project Duration: Designed and developed from January to April 2023.
Operation Flow: The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.
Patents: Copyrights belong to Ambiwishes Technology, 2024
Team Members: Zilian Li
Image Credits: Ambiwishes Technology