House of Smaragd Адвент-скрынка by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Бронзавая прэмія A' Design Award in Дызайн падарункавых тавараў Competition Category.
БронзаПадарункавыя тавары· 2025
House of Smaragd Адвент-скрынка
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
Бронзавая прэмія A' Design Award Winner in Падарункавыя тавары Category
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The Design
About House of Smaragd Адвент-скрынка
Адвент-каляндар House of Smaragd — гэта структураваная скрынка для адліку, выраблена з экалагічнай паперы і ўстойлівых матэрыялаў, распрацаваная для шматразовага выкарыстання. Яна змяшчае чатыры асобна ўпакаваныя ювелірныя вырабы, кожны з якіх замацаваны ў асобным адсеку. Упакоўка падлягае перапрацоўцы і паўторнаму выкарыстанню, што зніжае ўздзеянне на навакольнае асяроддзе. Дызайн скрынкі забяспечвае кантраляваны доступ да кожнага адсека, захоўваючы элемент нечаканкі і трымаючы прадметы ў бяспецы.
The Recognition
About the Бронзавая прэмія A' Design Award
House of Smaragd Адвент-скрынка — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што House of Smaragd Адвент-скрынка — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. House of Smaragd Адвент-скрынка цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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