Yan Natural Juice Упакоўка Для Бутэлек by Backbone Branding

Yan Natural Juice Упакоўка Для Бутэлек by Backbone Branding is a highly esteemed winner of the very prestigious 2020 Плацінавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ПлацінаУпакоўка· 2020

Yan Natural Juice Упакоўка Для Бутэлек

by Backbone Branding

Client: Backbone Branding

Плацінавая прэмія A' Design Award Winner in Упакоўка Category

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The Design

About Yan Natural Juice Упакоўка Для Бутэлек

Дызайн бутэлькі быў натхнёны прыродай і прынцыпамі біямімікрыі, у прыватнасці, форма надкушанага яблыка. Гэта было зроблена для таго, каб паказаць арганічную якасць прадукту ўнутры. Такая анатомія прыводзіць да дадатковых формаў, якія пры размяшчэнні побач на паліцах або падчас транспарціроўкі дазваляюць максімальна зэканоміць месца. На этыкетцы стылізаванай каліграфіяй нанесена назва брэнда. Гэтая каліграфія нагадвае колер і выгляд тонкай травы, як знак прыроды.

The Recognition

About the Плацінавая прэмія A' Design Award

Yan Natural Juice Упакоўка Для Бутэлек — пераможца Плацінавай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца сапраўды выключным, элегантным і велічным дызайнам. Плацінавыя пераможцы — гэта цуды творчасці, сведчанні межаў інтэлектуальнай творчасці, і яны дэманструюць непараўнальны прафесіяналізм і геніяльнасць сваіх дызайнераў. Ад гэтых дызайнаў чакаецца, што яны будуць самымі вядомымі працамі, якія вызначаюць эстэтыку эпохі, спрыяюць дабрабыту грамадства і пашыраюць межы мастацтва, навукі, дызайну і тэхналогій. Yan Natural Juice Упакоўка Для Бутэлек дэманструе ўзвышаны ўзровень дасканаласці і бясспрэчна робіць свет лепшым месцам сваімі выгоднымі і каштоўнымі характарыстыкамі. Yan Natural Juice Упакоўка Для Бутэлек — гэта пераможная праца Плацінавай прэміі A' Design Award, якая абуджае жаданні, натхняе, радуе і выклікае вялікую радасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensions & Packaging: Width 70mm x Depth 85mm x Height 265 mm
Tags: natural juice, packaging design, biomimicry, organic,
Production Technology: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Design Challenge: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Research: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspiration: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Project Duration: January to May 2017 in Yerevan Armenia
Operation Flow: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Team Members: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Image Credits: All photo credits to Backbone Branding