Co Ba Coffee Кафе опаковка by My Linh Mac

Co Ba Coffee Кафе опаковка by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2020

Co Ba Coffee Кафе опаковка

by My Linh Mac

Client: Mmac

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Кафе опаковка

Co Ba Coffee е дизайн на опаковка, създаден за виетнамска кафе марка. Опаковката представя яйчено кафе, традиционна напитка от Виетнам, която все още е слабо позната в други страни. Логото се основава на минималистичен портрет на основателката. Името на марката произлиза от виетнамски термин за леля и напомня за семейните връзки и живота в общността. Цветовете са взети от земеделския пейзаж, където се отглеждат кафените зърна. За торбичките и канцеларските материали са използвани рециклируема хартия и полиестер. Модерният дизайн е насочен към любителите на кафе, които са постоянно в движение.

The Recognition

About the Бронзова награда A' Design Award

Co Ba Coffee Кафе опаковка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Co Ba Coffee Кафе опаковка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Co Ba Coffee Кафе опаковка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac