Winter Navel Оранжевият Пакет by Chao Xu

Winter Navel Оранжевият Пакет by Chao Xu is a highly esteemed winner of the very prestigious 2020 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2020

Winter Navel Оранжевият Пакет

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Оранжевият Пакет

Дизайнът е да популяризира портокала, наречен зимен флот, произведен от биологична ферма. Пакетът включва два размера картонени кутии, информационна карта, плик за оранжева белачка. Зимният флот може да бъде избран само след кръщението на четирите сезона. предизвикателството на дизайна е да илюстрира значението на удължената рутина на растеж и различна форма на оранжево дърво през четири сезона на опаковката. Дизайнерският екип излезе с рисунка, която беше вдъхновена от приказката за джак и бонсталк. Акцент върху понятието хармония между природата и човечеството.

The Recognition

About the Бронзова награда A' Design Award

Winter Navel Оранжевият Пакет е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Winter Navel Оранжевият Пакет да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Winter Navel Оранжевият Пакет великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu