Shiny Meadow A2 Бутилка за мляко by Mengniu Dairy

Shiny Meadow A2 Бутилка за мляко by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2020

Shiny Meadow A2 Бутилка за мляко

by Mengniu Dairy

Client: China Mengniu Dairy Company Co., Ltd.

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiny Meadow A2 Бутилка за мляко

Shiny Meadow A2 е бутилка, предназначена за прясно мляко. Бутилката е изработена от PET с висока прозрачност, който придава усещане за стъкло. Формата се основава на класическата европейска стъклена бутилка за мляко и е пресъздадена по модерен начин. Голяма прозрачна зона показва млякото вътре, така че продуктът може да се види директно. Голям знак A2 в центъра е комбиниран с хранителна пирамида, за да формира имиджа на марката. Бутилката побира 720 мл и е с максимален диаметър 80 мм и височина 238 мм. Дизайнът има за цел да изрази простота и чистота.

The Recognition

About the Сребърна награда A' Design Award

Shiny Meadow A2 Бутилка за мляко е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Shiny Meadow A2 Бутилка за мляко да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Shiny Meadow A2 Бутилка за мляко е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensions & Packaging: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tags: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Production Technology: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Design Challenge: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Research: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiration: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Project Duration: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Operation Flow: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Team Members: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Image Credits: .